2waytraffic, a Sony Pictures Entertainment company, is a global leader in the development, distribution and exploitation of light entertainment content across television, mobile and digital platforms.

Founded in 2004 and headquartered in the Netherlands, 2waytraffic currently oversees activities in more than 60 territories worldwide. In June 2008, the company was acquired by the Hollywood studio, Sony Pictures Entertainment (SPE). 2waytraffic’s light entertainment catalogue has now been combined with that of SPE’s international television division – Sony Pictures Television (SPT) – creating one of the largest and most diverse light entertainment catalogues in the world.

2waytraffic, as an integral part of SPT’s international production business, now boasts a diverse portfolio of more than 200 television formats, including some of the world’s most successful entertainment properties such as Dragons’ Den, Power of 10 and Who Wants To Be A Millionaire? The company is focused on providing a range of entertainment solutions around its many successful format brands. Its specialist teams, with expertise in mobile and interactive entertainment, provide a complete offering to broadcasters and mobile and online service providers, further extending the reach of the company’s most popular entertainment properties.

2waytraffic is led by Kees Abrahams, chief executive officer 2waytraffic and president, international production, SPT.