Headquartered in the Netherlands, 2waytraffic has eight local offices including the UK, Stockholm, New York, Budapest and Hong Kong and currently oversees activities in more than 60 territories worldwide.
2waytraffic international headed by Ed Louwerse, was established for the worldwide exploitation of the entire 2waytraffic catalogue of over 200 proprietary formats, except for those territories in which the company has local operating companies such as USA, Eastern Europe, UK and the Nordic region. 2waytraffic International distributes, licenses and markets some of the words most successful television and entertainment properties. The company’s strategic business objective is to build sustainable value and exploit the worldwide commercial potential within its unrivalled portfolio of brands and interactive expertise.
In June 2006 2waytraffic acquired the Emexus Group, a mobile solutions provider. Emexus provides its services to over 100 companies and is active in 18 countries worldwide. The company generates revenues for its partners by providing a technology platform for content aggregation and delivering services and applications in the fields of mobile marketing, mobile entertainment and mobile internet. The company is headquartered in Almere, The Netherlands, and has offices in New York, Kuala Lumpur and Kiev. www.Emexus.com
In August 2006 2waytraffic acquired content developer Intellygents. Intellygents is a creative company which develops intelligent entertainment concepts for the game & quiz, light entertainment and reality TV markets. In addition to tailor-made format creation, the company provides consultancy services to its clients, which include Endemol International B.V., TWI Ltd. and Rai Uno. Intellygents' international breakthrough came in 2004 with the daily game show That's the Question!, which is successfully aired in the Netherlands (NL1), Switzerland (TSR) and France (TV5) followed by the daily prime time quiz show Take It or Leave It which has had significant success in Italy and the Netherlands and is soon to be introduced into the UK, France and Germany. Intellygents is based in Hlversum, the Netherlands. www.Intellygents.com