Kees Abrahams
Chief Executive Officer and co-founder of 2waytraffic

Before founding 2waytraffic, Kees Abrahams was Executive Director at Endemol International, overseeing the Endemol Interactive activities in 23 countries worldwide. In this capacity, he played an important role in the international roll out of Call TV and the development and implementation of Endemol's "convergence strategy". Additionally, Kees was responsible for several mergers and acquisitions and the interactive aspects of blockbuster reality format Big Brother.

In the mid nineties Kees started his Endemol career at ZiMoH TV Productions (a subsidiary of Joop van den Ende TV Productions, the former Endemol Netherlands) as a production assistant, where he became Chief Editor in 1996.

In the following years, Kees held a number of positions in which he played a key role in the development and success of the Call TV business-case in Holland. His last post was Managing Director of the Dutch Endemol affiliate Call909 B.V. At the end of 1998 Kees, jointly with Mr Ketelaar, took the initiative for an international roll out of Call TV, starting up the vehicle Endemol Call Entertainment.

Kees qualified as a lawyer after studying at the Utrecht University in the Netherlands.

<< back