The proliferation of broadcast digital channels, the growth of broadband internet and the emerging mobile distribution platform are fundamentally changing the media advertising landscape.

Companies are continuing to invest in marketing, but traditional media advertising (“spot”) is shifting to new forms of non spot advertising. This development has put the advertising-funded business model under mounting pressure and forced broadcasters to explore alternative sources of revenue.

The mobile market is also in a period of significant transition, evolving from a device for personal communications to a converged unified mechanism for entertainment, information and even billing.

Finally, the interactive media development of the internet will provide a unique environment for broadcasters and advertisers to interact and generate revenue from their viewers and customers.

These market developments form the ideal basis for our offering of revenue generating interactive content, highly attractive business models and new ways for advertisers to reach their customers.