2waytraffic develops and exploits some of the worlds most successful television and entertainment properties. With its diverse portfolio of innovative and interactive formats, the company seeks to convert audiences into customers by enabling the viewer to engage and participate with programming.

Pulling in mass audiences around the globe, 2waytraffic’s on-screen formats, which include Who Wants To Be A Millionaire?, Last One Standing, You Are What You Eat and That’s The Question are synonymous with quality entertainment and commercial success. Off-screen, it’s the name behind a wide range of successful brand extensions through consumer products and compelling interactive media experiences.

Interactivity

The 2waytraffic team is expert in the production of high quality interactive television formats. Our team has been exploiting the television screen since 1995, when the first ever participation TV project was launched in the Netherlands. Ever since, the focus has been on continuously developing the specialist interactive skill set by developing, analysing, evaluating and improving the participation model day by day, hour by hour, minute by minute and even in real time, capitalizing on the viewers appetite to win, to vote, to chat and to interact with the show.

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