2waytraffic Mobile is a leading mobile entertainment provider, creating mobile content such as games, ringtones and wallpaper services which are marketed directly to consumers through carefully selected TV channels and the Internet.

2waytraffic mobile also develops and exploits interactive advertising, working closely with advertisers, who want to reach consumers directly via their mobile phones.

All our mobile content services run on our own unique mobile platform, MAX*, which provides us with a global reach to millions of consumers worldwide. MAX oversees the content distribution, billing and subscriber management of our mobile services. The platform is connected to the world’s major SMS aggregators which provide us access to mobile operators globally.

As a Sony Pictures Entertainment company, we have unique access to a rich catalogue of TV series and feature films. This unique content forms the basis of much of our product development.

2waytraffic mobile is led by Louis Kinsbergen and is headquartered in Hilversum in the Netherlands with sales offices in key markets.

* MAX has been developed with support from the European Union.