2waytraffic mobile is a leading global player in the field of mobile services and specializes in Mobile Marketing, Mobile Entertainment, Mobile Internet and Customized Solutions. 2waytraffic mobile creates mobile content such as ringtones, horoscopes, logos, wallpaper, games, fun and chat services and markets these through carefully selected TV channels and the Internet. 2waytraffic mobile develops and exploits interactive commercials, commissioned by advertisers that want to be in direct contact with their end users through the mobile phone.

MAX, Our unique mobile platform, enables clients to set up and manage mobile campaigns and reach more than 1.5 billion consumers worldwide.

2waytraffic mobile was formed by the merger of 2waytraffic’s mobile content division and the Emexus Group in May 2007. Emexus, which was acquired by 2waytraffic in 2006, provides a strong technology platform with 2waytraffic’s mobile content and entertainment services. The company has proven very successful and has won several awards. In 2006 2waytraffic mobile reached the 3rd position in the Deloitte Technology Fast 50. In 2005 2waytraffic mobile received a Red Herring 100 award. This award is given to the top 100 private companies in Europe and Israel that play a leading role in innovation and technology.

In 2004 2waytraffic mobile received the Hein Roethof award, which is given to the company that has a prevention project that is the most effective, constructive and innovative way to prevent criminality.