2waytraffic develops and exploits some of the world’s most successful television and entertainment properties including Mr & Mrs, You Are What You Eat, Dragons’ Den and Who Wants To Be A Millionaire? Pulling in mass audiences around the globe, the shows from the combined 2waytraffic/SPT portfolio are synonymous with quality entertainment and commercial success. Off-screen, these exciting show brands are extended for consumer enjoyment through a range of products including physical merchandise and compelling online and mobile entertainment.

The 2waytraffic team is expert in the production of high quality interactive television formats. The company has been at the forefront of continuously developing the specialist interactive skills required for participation TV. It provides a wide range of interactive ideas and solutions to broadcasters and online service providers, enabling clients to capitalize on viewers’ appetite to win, to vote, to chat and to interact with the show whenever and wherever people want and in real time.

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