2waytraffic International, a Sony Pictures Entertainment company, has acquired the worldwide distribution rights to Stay of Execution, the financial makeover series currently proving a hit for RTL4 in the Netherlands. The company will present the format and completed series to the international market at Mipcom.
At a time when people around the world are struggling to make ends meet as they face the credit crunch, Stay of Execution meets the individuals who are heading for certain financial ruin and offers them a lifeline.
Each 45’ episode features someone in such financial trouble that their only option is to sell their house and move somewhere more affordable. They need to do something fast, before they lose their home and their whole way of life. The host hears how they have got into the situation and then introduces a team of three experts - a builder, an estate agent and a budget coach. Together the experts attempt to reverse the individual’s financial crisis by making the most out of their house and selling it, while demonstrating how to cut unnecessary costs along the way.
Currently on air in primetime on RTL4 in the Netherlands, Stay of Execution is proving a hit with viewers, consistently performing above the channel average, attracting audiences of over 1.2 million and a 19.4% share.
Stay of Execution was created by MQM Media, and the rights to the format are owned by MQM Media and broadcaster, RTL.
Ed Louwerse, Managing Director of 2waytraffic International, said:
“Stay of Execution not only has the appeal of real human interest stories, it offers viewers a wealth of expert advice and practical tips on how they can improve their own financial situation. It has already struck a strong chord with Dutch viewers which I’m confident will resonate in many territories around the world.”
Erland Galjaard, Program Director of RTL4, added:
"Stay of Execution is an incredibly timely and topical format addressing an issue which is pertinent to viewers through out the Western World. It is proving hugely popular among RTL4's viewers and we believe it has fantastic international potential. We're delighted that it will form part of 2waytraffic's slate this Mipcom."
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