2waytraffic International will be presenting a brand new series of its enduringly popular comedy entertainment property, Commercial Breakdown at MIPTV next month, and announces recent deals for both the format and catalogue of completed series.
The new run of 7 x 30 minutes episodes, the eleventh series, titled Commercial Breakdown with Jimmy Carr, gathers together more unmissable adverts from all corners of the globe and is hosted by Jimmy Carr, one of the UK’s most distinctive and original comedians.
Originated for BBC One by Celador Productions, Commercial Breakdown has been trawling the highways and byways of television advertising for over 17 years to showcase the world’s funniest adverts alongside commentary from some of the biggest names in British comedy talent, including Jasper Carrott, Jo Brand, Ruby Wax and Jon Culshaw, and now most recently, Jimmy Carr. Territories where Commercial Breakdown has aired include France, Germany, North Africa, the Netherlands, Brazil, the Middle East and South Korea.
In a recent deal, Australia’s Nine Network has created a home grown version of the format, using the adverts and scripts from the UK series to create an original series of 12 x 30’ episodes, hosted by former Australian rules football legend turned presenter and commentator, Dermott Brereton. Other countries to have created their own version of the show include Russia and Norway.
In a new deal, taking the number of territories in which Commercial Breakdown has aired to seventeen, Slovenian public broadcaster, RTV Slovenia, has acquired the entire catalogue of eleven series of the show, totalling over 40 episodes, whilst Sky NZ in New Zealand has acquired the three most recent series.
Ed Louwerse, Managing Director of 2waytraffic International, commented:
“Commercial Breakdown is a deceptively simple format of truly mass appeal, with an extraordinary track record. There aren’t many comedy entertainment formats that are still going strong after 17 years.”
About 2waytraffic
2waytraffic is a leading international developer and exploiter of entertainment content for television, mobile and digital platforms with an unrivalled catalogue of over 200 high quality entertainment formats including Who Wants To Be A Millionaire?, Brainiest, Mr & Mrs, Take It Or Leave It, You Are What You Eat, and That’s The Question.
Using its exceptional expertise and know how, 2waytaffic adds value to its partners by not only capitalizing on its television mass audiences, but also by exploiting its intellectual property through mobile phone and online applications and consumer products.
With its headquarters in Hilversum, the Netherlands, 2waytraffic has rapidly grown and oversees activities in more than 60 countries worldwide.
2waytraffic is a publicly listed company on the London Stock Exchange’s Alternative Investment Market. www.2waytraffic.com
2waytraffic International, headed by Ed Louwerse, was established in December 2006 for the worldwide exploitation of the entire 2waytraffic catalogue, except for those territories in which the company has local operating companies such as the Benelux, USA, Eastern Europe and the Nordic region.
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