2waytraffic launches exciting mix of new entertainment formats at MipTV 09

2waytraffic, a Sony Pictures Entertainment company, has unveiled a slate of new formats for MipTV covering a range of genres from comedy to reality. Following recent announcements about new formats, Strictly Vocal, a new talent reality show developed by Sony Pictures Television, and Millionaire Hot Seat, the new spin off from the classic game show, 2waytraffic’s slate includes hidden camera formats, Honey, Please and Make My Day and reality shows, Your Kid’s An Idiot and Stars Out Of Africa.

Honey, Please, created by Israeli company, Keshet, is a humour-packed hidden camera show challenging a contestant to convince an unwitting partner to perform five uncharacteristic, and often baffling, tasks in a cash prize competition. Using hidden cameras and microphones, their every move is recorded and later, they get to view how they did along with their families and friends. Make My Day, from Embassy Row and recently commissioned in the US, is a hidden camera format in which a lucky individual experiences the best day of their life, choreographed by those who love them most, topped off with a heart-warming reveal. Created by Monkey Kingdom, the format has already been a hit in the UK, Sweden, Belgium, Australia, France and Norway.

Also from Monkey Kingdom, Your Kid’s An Idiot is a new reality format in which ten spoilt teenagers and the parents who have spoilt them come under the spotlight. Plucked from the comfort of their homes, the teenagers must live together and face tasks as their doting parents observe. The format is slated to launch on BBC Three in the UK. Stars Out Of Africa, which has already aired on TV2 in Hungary, is a celebrity reality format featuring ten celebrities trekking across the world’s most fascinating continent. From the grasslands of the savannah to the extreme desert heat, cameras capture every breathtaking moment, while fast-turnaround editing ensures viewers relive the drama that very night.

From Outlaw Prods. and Sony Pictures Television, Strictly Vocal features only vocalists – completely unaccompanied by any musicians or backing tracks – and taps in to the global growth of a cappella singing, especially among university and college groups. NBC has picked up the show in the U.S. under the title The Sing-Off. In a brand new twist on the classic format, Who Wants To Be A Millionaire? Hot Seat sees six contestants fighting for their chance to stay in the show’s.

famous hot seat and win a life-changing prize. Hot Seat has already been a success on TV2 in Norway and on Italy’s Canale 5. Australia’s Nine Network has recently signed a deal for a series.

Ed Louwerse, Managing Director, 2waytraffic International, said: “We’re taking a number of entirely new and really exciting formats to the market which each offer something different to international audiences. Reality shows feature strongly as part of our slate however we haven’t forgotten the importance of feel good entertainment offered by formats such as Make My Day, Honey, Please and Stars Out of Africa.”

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