2waytraffic reveals its MIPCOM slate – The Dating Game, Your Kid’s An Idiot and Frenemies on Sale at the Market

Sony Pictures Televisions’ 2waytraffic, announced its MIPCOM slate for this year’s market today. On offer is The Dating Game, one of the longest running formats in TV history, as well as Your Kid’s An Idiot, which recently enjoyed a strong performing summer debut on BBC3 and is already starting pre-production on a second season. 2waytraffic is also selling Frenemies, a quiz show with a unique reality element.

Commenting, Ed Louwerse, managing director, 2waytraffic International, Sony Pictures Television, said: “The shows that we're offering illustrate our careful evaluation of the marketplace and reflect what buyers are looking for: proven ratings winners like ‘The Dating Game’ and ‘Your Kid's An Idiot,’ and unique programming, which ‘Frenemies,’ a reality/quiz show hybrid, delivers.”

Your Kid’s An Idiot, known as Young, Dumb & Living Off Mum in the UK, has been a ratings winner this summer on BBC3. The show takes a bunch of spoiled teenagers and places them in a house together to survive without their mums’ mollycoddling. Over a series of challenges and important life questions, the teenagers are judged by their parents from outside the house who decide each week which teenager is less likely to change their wayward ways and therefore who should leave the house. To date this show, which has averaged over half a million* viewers for the series, has been the most successful launch a factual series on BBC3 this year.

The Dating Game has been attracting primetime audiences for more than 40 years. The premise is simple: one guy has to choose which of three girls he would like to go on a date with, then the roles reverse and a girl gets to ask questions of three guys. But the all new match-making show returns to TF1 on 28 September with several new twists including the chance for viewers to see the couple back stage have their first exchanges. In another dramatic twist, the couple returns to the set to reveal whether or not they wish to go on a date together, making those all important first impressions really count.

Frenemies, a Ludus format, is a compelling new genre of game show which combines a tense on-location contestant meeting with an in-studio game, packed with extremes of kindness and meanness. This is no ordinary quiz show where knowledge alone will get you through. Before the game even kicks off, contestants attend a “bonding dinner” with their rivals which quickly reveals where friendships and conflicts have formed. When the game gets started, it’s all about helping your new found friends or hampering the efforts of your enemies. The challenge is to cleverly play your cash and opponents to win and hold onto your cash.

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