2waytraffic, a Sony Pictures Entertainment company, has sold a trio of its popular and well established formats, Pyramid, 50-50 and Russian Roulette, to Egyptian broadcaster, ERTU. The sale comes amid increased demand from broadcasters for reliable formats with a proven track record.
Commenting, Ed Louwerse, Managing Director, 2waytraffic International, SPT, said: “Pyramid, 50-50 and Russian Roulette, like many of the shows in our catalogue, are successful, well-established brands with enduring appeal. As this deal demonstrates, there is continued demand from broadcasters for shows that are a reliable investment with proven international success.”
Pyramid originally launched in the US over 30 years ago. Since then, it has aired in 20 countries including the UK, Germany, Italy and France. Pyramid is a game of words and wit, in which contestants are paired with celebrities in an energetic game for cash prizes. Two teams each consist of one celebrity and one member of the public. The teams take it in turns to describe words to each other, without actually saying the word itself. It’s tough, but with the right combination of wit and wordplay, plus teamwork, they just might make it to the top of the Pyramid to win big prizes.
50-50 has already been a ratings success in Greece, Italy, Macedonia, Sweden, Spain and Japan. Contestants need two distinct skills: great general knowledge, and an understanding of their quiz partner. Both will determine who wins and how much is won. 50-50 is all about making a straight choice between two possibilities that are given to contestants. Is this answer correct… or is this one? The key is to accurately estimate how many correct questions they’ve got right between them. The more they have correct, the higher the amount they can win, but they have got to be exact – too high or too low and the couple wins nothing.
Russian Roulette has aired across 25 countries including the UK, the US and Italy. Contestants need to score through the roof to avoid a sudden drop through the floor. Five contestants stand on raised platforms, arranged in a circle, and take it in turns to answer a series of questions. Get the question wrong and they have to pull the “trigger,” a large metal lever, which opens a mechanism beneath their feet. If they’re in luck, nothing will happen but if not, the revolving light stops on them, dropping them through the studio floor. Through elimination rounds, the last person standing is pitted against the “trigger” and has 60 seconds to answer ten questions while battling to stay on their feet to win a cash prize.
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