2waytraffic signs multiple deals for Commercial Breakdown
2waytraffic International has signed multiple deals for its enduringly popular comedy entertainment property, Commercial Breakdown, including format deals in Ireland and Hong Kong, and numerous programme sales of the recent new series, Commercial Breakdown with Jimmy Carr.
Irish commercial broadcaster, TV3, has created a series of 6 x 60’ episodes of the format, which gathers together unusual and humorous adverts from all over the world, accompanied by a comic commentary. The home-grown Irish series is hosted by TV3 weatherman and radio personality, Martin King. In Hong Kong, commercial network TVB Hong Kong broadcast a half-hour special last month attracting a 76% audience share. Other countries to have created their own version of the show include Australia, Russia and Norway.
In further deals the most recent UK series, Commercial Breakdown with Jimmy Carr, made for BBC One by Celador Productions, has been acquired by Globosat in Brazil, TV2 in Denmark, TVNZ in New Zealand and RTL in the Netherlands. MTV Oy in Finland has taken the three most recent series whilst SIC Radical in Portugal has acquired the entire catalogue of eleven series of the show bringing the number of territories in which Commercial Breakdown airs to eighteen.
The 8 x 45 minutes series recently concluded its run on BBC One on Sunday nights, consistently winning its slot and ranking the sixth highest-rating non-sitcom comedy of the year so far.
Ed Louwerse, Managing Director of 2waytraffic International, commented:
“Commercial Breakdown is a perennial format which translates seamlessly into territories across all corners of the globe, consistently delivering great results.”
Commercial Breakdown has been trawling the highways and byways of television advertising for over 17 years to showcase the world’s funniest adverts alongside commentary from some of the biggest names in British comedy talent, including Jasper Carrott, Jo Brand, Ruby Wax and Jon Culshaw, and now most recently, Jimmy Carr. Territories where Commercial Breakdown has aired include France, Germany, North Africa, the Netherlands, Brazil, the Middle East and South Korea.
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