6th October 2008

2waytraffic unveils new slate bringing love and laughter to the Croisette for MIPCOM 2008

2waytraffic International, a Sony Pictures Entertainment company, has unveiled its new slate of formats for MIPCOM 2008 and will be bringing love and laughter to the market among its new offering, with comedy game shows The Hellfire Club and Your Money or Your Life, and studio-based dating show, Love’s Roulette.

Developed in-house by 2waytraffic, The Hellfire Club is a visually striking game show featuring five members of the public competing in a series of stunts and challenges. Over the course of four truly gruelling but always hilarious rounds, contestants go head to head to win membership to the elite and notorious Hellfire Club, which includes an all expenses-paid, adrenaline rush holiday.

Your Money or Your Life, created by 2waytraffic’s Intellygents, is an explosive comedy game show featuring one of the most unusual lifelines ever seen on television - a gun. If contestants are unsure of an answer they must choose a gun and take aim at their own reflection in a mirror. If the glass shatters, then they are out of game, if it remains in tact, they play on.

Love’s Roulette is a studio-based dating show which allows one single contestant to judge their compatibility with three other contestants by observing the three contestants’ reactions to a number of staged challenges and scenarios. Putting a new spin on the genre, the challenges are based in a variety of themed rooms surrounding a roulette wheel in the centre of the studio. The format can both be played as a reality game show, with formatted challenges, or as an improvised comedy show. Love’s Roulette was created by Colombian content producer, Si Hay Ideas.

Alongside these brand new formats, 2waytraffic’s MIPCOM slate also features a raft of hit shows from the Netherlands, including Stay of Execution, the financial makeover series currently a hit for RTL4, created by MQM Media; Tuvalu Media’s Holiday SOS, a studio-based consumer affairs series which looks at the plight of holidaymakers, broadcast on Nederland 1 over the summer; Nix in the Fridge, a fun and light-hearted cookery show in which a well-known chef prepares a dinner party for an unsuspecting member of the public using only the ingredients they already have in their kitchen, created by Tribune A for Veronica; and Flower Power, a human interest format in which members of the public open their hearts and share the real-life stories behind the simple act of buying a bunch of flowers, broadcast this summer on RTL4 and created by Simple Media.
Additionally, 2waytraffic’s new offering for the market also includes Shine’s Banged Up, a bold and compelling reality format opening the doors on prison life to a group of potential young offenders, which aired on Five in the UK earlier this year.

Ed Louwerse, Managing Director, 2waytraffic International, commented:

“This is 2waytraffic’s first major market as part of the Sony Pictures family and we are heading to Cannes this October with the best catalogue of light entertainment formats in the business. To be launching such strong new formats to sit alongside our raft of established hits is fantastic.”

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