Hilversum, 13 March 2007

Celador International re-launches as 2waytraffic International at MIPTV 2007

2 Way Traffic N.V. ("2waytraffic" or "The Company"), the international developer and exploiter of interactive content, announces today that its recently acquired company Celador International Limited (CIL) will be fully integrated with and re-launched as 2waytraffic International at MIPTV 2007.

From MIPTV onwards, 2waytraffic International will not only represent the world renowned format Who Wants To Be A Millionaire?, but also the entire CIL catalogue including You Are What You Eat, Brainiest and Hypnotic World. Celador International’s highly experienced staff will team up with the Hilversum based 2waytraffic sales, production, marketing and legal teams to create fully integrated departments within 2waytraffic International which will be based in both Hilversum and CIL’s existing London offices.

2waytraffic International, headed by Ed Louwerse, was established last December for the worldwide exploitation of the entire 2waytraffic catalogue, except for those territories in which the company has local operating companies such as the Benelux, USA, Eastern Europe and the Nordic region.

The 2waytraffic Group will have a larger presence at MIPTV than ever before with a brand new stand and an unrivalled catalogue of over 200 high quality titles combining the formats of 2waytraffic (Last One Standing, Xplosief), Intellygents (Take It Or Leave It, That’s The Question) and Celador International. In addition to this new expanded catalogue, 2waytraffic International will launch a number of exciting new formats at MIPTV, details of which will be announced shortly.

Ed Louwerse, Managing Director of 2waytraffic International, said:

"I’m very excited about Celador International coming together with 2waytraffic International as we launch the company’s expanded catalogue at MIPTV. We have been working together in recent months and it is clear that our skills and experiences are highly complementary. We have already created a number of exciting new opportunities and I’m confident that our talented team and diverse catalogue, which includes the strongest interactive formats available as well as exceptional traditional formatted programmes, will secure 2waytraffic International’s place as a global leader in the sales and distribution of the most compelling content around.”

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