2waytraffic launches new contestant casting initiative for Who Wants To Be A Millionaire?

2waytraffic UK has today unveiled a major new contestant casting initiative for the UK version of Who Wants To Be A Millionaire? with a series of auditions across the country to find contestants for the next series of the ITV1 show.

This is the first time in the show’s history in the UK that contestants have been able to audition for their chance in its famous hotseat as well as apply by phone or Internet. The auditions are designed to encourage the broadest possible range of potential contestants into the hotseat by appealing not only to those people who have already tried to get on the show using the phoneline, but also to those who have not been inclined to apply via the existing means. The auditions are in addition to phone and Internet application and it will still be possible to apply via those means for a number of episodes.

Potential contestants will be required to apply for a place at the auditions via an application form on ITV.com/millionaire with successful applicants then selected and invited to attend an audition. The audition will involve an informal interview along with a general knowledge quiz.

The first audition will take place in Brighton on Monday 3rd September. Over the following four weeks the Who Wants To Be A Millionaire? team will travel to nine further locations across the UK including Belfast, Glasgow, Chester, and Stratford-upon-Avon.

Kees Abrahams, CEO of 2waytraffic, said: “With the show approaching its tenth anniversary, our priority is to ensure that we keep it fresh and allow it to evolve. Broadening the points of access for potential contestants seems a very intuitive way of achieving that. We hope that by holding these auditions we’ll find a new breadth of contestants which will ensure that the action we see in the hotseat remains as exciting and entertaining as ever.”

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