Hilversum, 20 November 2006
Peter Ahlberg appointed Managing Director 2waytraffic Nordic AB

2 Way Traffic N.V. (“2waytraffic”), the international developer and exploiter of interactive content, is pleased to announce the appointment of Mr. Peter Ahlberg as Managing Director of 2waytraffic Nordic AB, with immediate effect.

Based at 2waytraffic’s Nordic headquarters in Stockholm, Sweden, Mr. Ahlberg will be responsible for overseeing all aspects and geographies of 2waytraffic´s Nordic Business, which includes Sweden, Norway, Denmark and Finland. He will form a team with Operational Manager Bengt Almqvist and will report to the Executive Board.

Peter Ahlberg is a highly experienced and well connected individual in the Scandinavian media industry with a significant level of experience in television in the region. Before joining 2waytraffic, he was President of Meter Film and Television, the leading TV production company in Sweden. Prior to this, Mr Ahlberg was President of the newspaper Metro and vice president of MTG Publishing AB in the Nordics.

Commenting on the appointment, Kees Abrahams, Chief Executive Officer of the Company, said: "We already know Peter from his days as President of Meter and I’m proud and confident that he will be a great asset to 2waytraffic’s international management team."

Mr. Ahlberg added, "I’ve kept a close eye on 2waytraffic’s movements this year and I am greatly looking forward to joining 2waytraffic in these dynamic and exciting times. I see a lot of opportunities for interactive entertainment in the Nordic region and 2waytraffic’s compelling content catalogue and interactive expertise, combined with our knowledge of the local markets, is an excellent basis to further grow the Nordic business of the Group."

<< back